One of the first differences between the online market and the high street, the quality of information about product features and prices that are available to all consumers and retailers. Successful online stores use this wealth of information through innovative dynamic pricing strategy. Identifies the important considerations for the development of online pricing strategies, presents five case studies that show how these strategies have been applied successful online stores, as well as discuss additional practices in innovation management and data analysis. Also presented "Dashboard" market specific information to help managers to identify and respond to opportunities and threats in the online market. "Hide
by Michael R. Baye, J. Rupert Gatti, Paul Kattuman, John Morgan Source: California Management Review 16 pages. Publication Date: November 1, 2007. Prod. #: CMR386-PDF-ENG
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