In 2008, Daqi was among the biggest Internet portals for user-created content and leading word-of-mouth marketing provider in China. Grace Zhou, the CEO of Daqi, was chewing over the risks and advantages of enlarging Daqi's services into three new content areas - news, music, and popular bloggers.
Each possible place of Daqi's expansion offered extensive advantages, including substantial capital investments, government censorship, and private litigations, for example threats, along with major growth opportunity. The case focuses on Zhou must weigh the advantages and disadvantages of growth both in each of these three areas, together with the possibility of a merger.
PUBLICATION DATE: May 21, 2009 PRODUCT #: 309113-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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