Daniel Snyder’s Problem: Poor Approach to Decision Making Harvard Case Solution & Analysis

Daniel Snyder’s Problem Poor Approach to Decision Making  Case Study Solution

Thesis Statement

The information presented in Snyder’s letter indicates that overall his decision-making process was flawed and provided detailed explanation.

Background

Washington Redskins is professional American football team that competes in National Football league. It is owned by the American businessman, Daniel Snyder. The Washington redskins team has been in controversy with its name redskins, which has been understood as slang.

The name, Redskin, refers to the peoples living in tribes, and using paints on their faces and the body as well. The work redskin is usually understood to disrespect those tribes, and it is considered offensive as well.

The name redskin is being controversial, which is understood as taboo as well in the native Americans. However, if some people are against the name of the team, then there are also fans, even from redskin community who don’t want Washington Redskins to change their name.

This is because they have affection for the team as fans. Furthermore, it is being considered by many professionals, and experts, media persons and even government also show their interest in to suggest the owner to change the name of the team.

Continuous pressure on the owner to change the name of the team from numerous professional people, even from the government could not break Dan Snyder to change the name of the team, as he also faced protests against the controversial name.

Decision-Making Criteria

A well-structured decision making criteria to make proper decision regarding the situation would help to come up with a solution that would not only tackle the problem, but also would present sense of logic in decision.

On the other hand, Dan has used the information provided to him by either from the team or by collected by himself. Below is the discussion for the decision-making criteria.

Decision-making criterion is a process, a building block process by which a decision is made by considering the many interlinked facts and figures. In this process, multidimensional observation is necessary to avoid pitfalls and to make proper decision e.g. declining sales on holidays to increase the sales would not make sense, as it would be like decrease the profit margins only. This decision to decrease the prices would not increase the sales, although there would be seasonal sales due to the holidays. On the other hand, if the same decision is taken when the market is very slow, then it can be justified.

Similarly, being balanced into making decision is necessary, because being autocratic would create buisness, and consultative decision would also represent the autocracy in decision making. However, staying collaborative with the team and approaching the decision systematically through avoiding being impulsive or over confident would lead to a correct decision.

On the other hand, leaping the conclusion based on the invalid assumptions shows the intended mistake in decision, because invalid assumptions are unchallenged, as well as they indicate poor judgment of the information.

Decision Making Process

While making the decision, it is more important to look at the information, and avoid common mistakes that could result in poor decision. These are the questions that should be asked when making the decision:

1. What I have (Information)?
2. How can it be interpreted?
3. Is it relevant information?
4. Whom does it address?
5. Who are most affected by decision?

However, it is more important to avoid invalid assumptions, and avoiding blind spots as well.

While making the decision, tunneling vision would magnify what is running in the mind of the decision maker, however, he will not be able to see what is going on there outside.

Daniel Snyder’s Problem Poor Approach to Decision Making Harvard Case Solution & Analysis

Dan Snyder’s Letter Analysis

If we go through the letter of Dan, then we could identify the problem or weaknesses that might have contributed to the poor decision based on the given concepts of the decision-making process.

The letter of Dan Snyder is a more emotional letter to his fans rather than being based on facts and figures, where he starts letter by telling story, when he and his father used to go to watch the game. Similarly, the letter is based on the experience and information that he had, whereas, no proper interpretation is made due to tunnel vision or being over-confident in making decision....................

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