On the September 15 and 16, 2008, British artist Damien Hirst ruined all policies of the art market. He avoided traditional distribution channels - dealers and gallery owners - by partnering with Sotheby's auction house - and with their help.
Sotheby's sold art works which were less than two years old, which was another break from tradition. Hirst got more than £110 million from the auction - in the midst of a worldwide economic crisis and on exactly the same day the Lehman Brothers Investment house fell.
PUBLICATION DATE: July 28, 2010 PRODUCT #: ES1051-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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