The Daktronics ("Dak") case attracts attention to what a firm can do in the midst of recessionary time when its sales have declined substantially. The case is as of FYE 2010 (May) and analyzes this B2B company, which is the top score board design and manufacturing firm. Dak has important opportunities in various locations abroad; however, it is not clear when and where the firm should undertake additional strategic activity. The executive team and board of the company have been facing increasing competitive pressure. Should the firm undertake a daring strategic move or wait till the downturn is over? Dak creates videographic screens plus related products and services that lead in the sports arena marketplace installations and have applications across various institutional and commercial markets. Among the commercial marketplaces that offer potential opportunity are digital company advertising venues. Till date, the company has pursued a conservative, but path-breaking technology leadership position in its market. Dak is a B2B case that provides examples of uses, which are useful for both graduate and undergraduate level students as they will have interest in it.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: September 01, 2013 PRODUCT #: NA0242-PDF-ENG
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