Daktronics (C): Downsizing a Billion Dollar Dream Harvard Case Solution & Analysis

This case concentrates on the necessity of creating a human resource strategy for downsizing Daktronics, Inc., a firm that was founded in 1968 in Brookings, South Dakota as a small manufacturer of scoreboards for collegiate wrestling matches. By 2009, the business was creating half a billion dollars in earnings per annum by creating electronic scoreboards, programmable display systems, and large screen video displays using LED technology. The vision of the founder was to increase the sales of the company up to billion dollars. However, by the spring of 2010, the downturn that the United States had been enduring since 2008 had created negative earnings for Daktronics. The VP of Human Resources, Carla Gatzke, identified that she needed a strategy to further reduce personnel costs during the duration of the recession; however, she should respect the business’ culture and its relationship with communities. The strategy would also need to place the business strategically for ongoing growth.

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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