Provides an inside look at how the former Daimler-Benz and Chrysler companies organized their efforts to integrate after their merger in May 1998, the first truly transatlantic merger in history, and in that time, the largest ever. Thus, this merger represents an unusually wide range of management issues that were unprecedented both in its scale and rather unique, ranging from cross-cultural management and global strategy and the implementation of international alliances and M & change management. Describes a journey that began in the early 1980s, before the events that preceded the Daimler-Chrysler merger outlining key policy, institutional and implementation challenges faced by both companies. "Hide
by Piero Morosini, George Radler Source: IMD 22 pages. Publication Date: January 1, 1999. Prod. #: IMD121-PDF-ENG
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