Daimler-Benz AG, the largest car manufacturer in Europe, and the Chrysler Corporation, one of the Big Three automakers in North America joined together to form DaimlerChrysler. At first glance, everything seemed to be going according to plan. In fact, it was not so. Organizational change, conflicting information, and doubts about the future structure of the company as a result of sending numerous employees Chrysler, including many middle managers and engineers. Although originally united in Daimler, Chrysler Group finished as one of the three separate car divisions. In 2001, DaimlerChrysler recorded a loss of $ 1.2 billion operating profit (before one-off effect). Estimates for 2002 called for the break-even result, but the company was faced with a $ 9 billion lawsuit 5th largest shareholder, who claimed that Daimler deceived investors by touting the company as a merger of equals. "Hide
by Pratima Bansal, Doug Airey, Andy Gepp, Kathy Harris, Yves Menard Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: Sep 09, 2003. Prod. #: 903M49-PDF-ENG
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