Describes the background, process, and after the merger of Daimler-Benz of Germany and Chrysler Corporation of America. The structure of the economy and trends in the global automotive industry in the turn of the century, as well as individual stories and strategies of the two companies. The following describes the process and the key issues in the merger talks. Finally, extensive descriptions of post-merger integration plan, approach and implementation is provided, along with an explanation of the impact of mergers on the performance and strategy of the combined company. "Hide
by Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan, Stephan A. Jansen Source: Harvard Business School 28 pages. Publication Date: Sep 09, 2002. Prod. #: 703417-PDF-ENG
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