Provides an inside look as the former Daimler-Benz and Chrysler companies organized their efforts to integrate after their merger in May 1998, the first truly transatlantic merger in history, and in that time, the largest ever. Thus, this merger represents an unusually wide range of management issues that were unprecedented both in its scale and rather unique, ranging from cross-cultural management and global strategy and the implementation of international alliances and M & change management. Describes how DaimlerChrysler is actually organized and moved to the implementation of post-merger integration process, raising complex questions about structural risks, cultural aspects, and performance skills in the high stakes, the global context of the major post-merger integration efforts. "Hide
by Piero Morosini, George Radler Source: IMD 12 pages. Publication Date: January 1, 1999. Prod. #: IMD122-PDF-ENG
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