Provides an overview of current trends in the global automotive industry, as well as the Daimler-Benz AG and Chrysler Corporation prior to the merger. Description of the first trans-Atlantic merger, raising questions of strategic positioning, the potential trade-offs and competitive actions. "Hide
by Ulrich Steger, George Radler Source: IMD 20 pages. Publication Date: January 1, 1999. Prod. #: IMD130-PDF-ENG
Related Case Solutions & Analyses:
The Evolution of the Circus Industry (A)
Tokyo Electron Ltd
Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and WomensFaulkner (BWF) Hospitals
HCInc. (B)
Advanced Energy: Programs for Energy Conservation
Amazon.com (B)
DuPont Corporation: Sale of performance Coatings
WE GAVE THEM A TOOL BUT HARDLY ANYONE’S USING IT! UNTANGLING THE KNOWLEDGE MANAGAEMENT DILEMMA AT TPA
Urban Brand And TSG Capital Group LLC
Accounting Report
