Driven by the 2009 global economic crisis, the Romanian Dacia designed and built sports Dacia Duster SUV (SUV), to be the perfect SUV at an affordable price. After the successful implementation of the cheapest modern sedan in the international market in 2004, and among the cheapest modern seven seated in 2006, Dacia plans to unveil what it hopes will be the cheapest modern SUVs on the international market. The main problems encountered Dacia in 2009 were not just sell a car for existing customers and how to lead a major campaign communications in order to convince other drivers to change their vehicles cheaper, more efficient Dacia SUV, which was going to be available in spring 2010. "Hide
by Marina Apaydin, Hantulie Oana Nicoleta Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: January 21, 2011. Prod. # 910A31-PDF-ENG
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