Dabur, Indian consumer package goods company, was established strong brand equity in India, offering, for decades, a huge portfolio of over-the-counter products. In search of international expansion in 1987, he first took the export route. He also "and then" customer oriented Indian diaspora in the Middle East, Africa and the United States are familiar with the brand. By 2006, Dabur created five manufacturing facilities outside India. In June 2007, Dabur has been done in countries such as Nigeria, for example, some critical decisions. He had to choose between sticking to the Diaspora, he understands the market better, and focused on the majority population. He had to choose his growth parameters between categories like personal care products, in which it was created competencies, and categories such as oral care and home care that were new engines of growth in our international markets, but in which the company no track record, or in the front at home or abroad. This study helps students to deal with issues of growth and consolidation in the global market leader in terms of officer and director of international operations. "Hide
by Niraj Dawar, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: June 10, 2009. Prod. # 909A17-PDF-ENG
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