Five years antecedent, a U.S.-based social business, d.light design, established its revolutionary brand of solar lamp in India. Although the company has gained market share, the grouping as a whole is not growing. The solar lamp marketplace in India is complex, as an outcome of being both disorganized and fragmented.
Three predicaments: How can the business scale up are faced by the company's new head of Indian operations? Just how can the productivity of its own distribution channels improve?
PUBLICATION DATE: June 05, 2014 PRODUCT #: W14198-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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