Essentially, this the story of two INSEAD MBA students had a fantastic idea for an integrated service to take over firms' merchandise return flows and they developed this idea into a triumphant business.
Cycleon was established in the year 2005 to present original equipment producer an alternative to administer proceeds at a lower cost than was presented by express services, and with superior speed than potential by leveraging forward supply chain partners. It describes the reverse logistics market, the tactical positioning of Cycleon, and the entrepreneurial challenges it faced.
PUBLICATION DATE: November 30, 2008 PRODUCT #: INS021-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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