In 1906, CW Post had to move his last breakfast product - corn flakes - from retail stores in cereal bowls country. Post sincerely believed that his cornflakes and other breakfast foods will make people good. Through sampling and other innovative sales and marketing, Post convinced consumers and grocers to buy Postum and Grape Nuts - which generates millions of profits for the Postum Cereal Company, but not manna Elijah - a brand that report put corn flakes box, when his company introduced product in 1904. Two years later, he was clearly not selling. What's worse, other companies in the grain growing area of Battle Creek, where the products were manufactured messages were cornering the market, in particular, Kelloggs. How was the message going to convince consumers that its cereals are better than others? "Hide
by Nitin Nohria, Anthony J. Mayo, Mark Benson Source: Harvard Business School 26 pages. Publication Date: December 8, 2005. Prod. #: 406063-PDF-ENG
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