Practical recommendations for the visiting clients to explore and test the demand for business proposal. Review the conditions under which visits bring excellent ideas, as compared to other methods of research. Describes the selection criteria, visiting sites, how to plan visits, how to carry them most effectively, and how to interview after the visit. The note, therefore, related to the MBA, Executive Education, Field studies and project contexts where the focus of start-ups, business management, new product development, business development, or innovation. "Hide
by Frank V. Cespedes 16 pages. Publication Date: November 30, 2011. Prod. #: 812098-PDF-ENG
