The purpose of this note is to help students better understand the concept of customer segmentation in the business-to-business (B2B) context, focused on topics such as the role of segmentation is more a marketing strategy of which he is a part, process, primary approaches, and variables. "Hide
by Robert Spekman, Joshua Stein 28 pages. Publication Date: March 18, 2011. Prod. #: UV5749-PDF-ENG
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