Most of the firms still don't see social network platform as a vehicle for developing and winning client unwaveringness, but instead only as an asset for making brand awareness. But on the other hand rising investment level by organizations in online networking, specifically on Facebook, has gotten to be reality.
The authors offer an alternate perspective in this case. The author concluded after the analysis of fans and non-fans of the Zara brand on Facebook that Facebook upgrades the relations that expand dependability through trust, consumer loyalty, commitment, and perceived values.
These relations are stronger for fans of the brand than for non-fans, as the outcomes suggest. It determines the effective yardstick that loyalty could only be gauged through the consumer satisfaction and it provides a new track to marketing manager to attain client unwaveringness and for the promotion of their products: Facebook.
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