This informative article delves into a social media-enabled, customer co-creation project that employs front-end innovation (FEI) at a well-known, large-scale food manufacturer. In transforming the features of FEI in terms of knowledge space and boundaries, it sheds light on the role of the latest social media technology. What type of exploitative or exploratory innovative ideas does a project of this kind enable?
What lessons could be learned from this project? The signs collected highlights the emergent evolution of the customer co-creation project from a preliminary period of idea exploitation to a fruitful and more complicated period in which both exploitation and exploration were concurrently accomplished.
PUBLICATION DATE: May 15, 2014 PRODUCT #: BH614-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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