Case provides the basis for practical data analysis exercises. The purpose of the analysis is to identify the customers with high value online store in order to give them the VIP treatment. Exercise described in "Defining VIP-persons on eTOTS" (UV2918). "Hide
by Phillip E. Pfeifer, Paul W. Farris, Ichiro Shiraki Source: Darden School of Business 7 pages. Publication Date: August 9, 2001. Prod. #: UV2916-PDF-ENG
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