A successful Canadian road construction and maintenance business is considering U.S. market entry via a subsidiary in Texas.
The case deals with market entry concerns: rate of entry, the importance of remaining focused on what was a decent, initial strategy, and the need to put money into learning about a marketplace.
PUBLICATION DATE: January 07, 2010 PRODUCT #: W11001-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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