"Set in Fall 2014, the standard textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), up so far a traditional auxiliary publishing company, amidst the publishing landscape that is changing. Established in the year of 1969, CA developed a reputation as a prominent workbook firm specializing in helping teacher’s present targeted intervention for students in the classroom.
In 2014, as sales are booming, Waldron and his team wonder how CA can stay competitive in the rapidly evolving publishing and instruction technology landscape while growing sustainably and building on its existing competitive advantage. The case gives pupils the opportunity to explore how a small or medium-sized independently-owned firm can leverage its strengths and innovate while grappling with the challenges of supplying software-as-a-service in the education sector, a leap for a company used to selling directly to schools and school districts."
PUBLICATION DATE: January 15, 2015 PRODUCT #: 315053-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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