Curled Metal Inc. Case Study Solution
Introduction
This case introduces Curled metals Inc., a company engaged initially in the fabrication of custom components for the chemical process filtration and other highly technical applications. Furthermore, the company is considering evolving selling metal as a finished product towards selling products that used certain types of metals as raw materials. The company had seen tremendous growth over the past few years as it had responded to the demands of the automakers of a high temperature seal to prevent the escape of hot gases. It had developed a product called slip seal, which fulfilled the requirements of the automakers, which in turn resulted in enhancing the sale revenue of the company from $750,000 in 1991 to $ 55 million in 2007. However, the management was concerned and had diversified its product portfolio to maintain and sustain its share in the market. Moreover, in order to sustain its market share the company’s management was considering launching a new product (cushion pad) in the market, which would be used as a support for buildings, bridges and other structures.
Strategy
The company formulated and implemented effective and efficient strategies to reach its strategic goals set by the management of the company. The company implemented effective strategies to differentiate its product in the market and launched its new product in the market, which would eliminate the downtime, making the cushion pad a time saving tool. Furthermore, it ensured that the new product did not contain any hazardous material that would potentially harm the environment depicting the company’s stance on its corporate social responsibility. Moreover, the new product provided additional cost saving for the customers, which could increase the sales revenues of the company.
Problem statement
After analyzing and evaluating the case, the primary issue faced by the company is that the management of the company is puzzled about the potential profitability of the new product whether the estimates are real or not. Furthermore, the market for cushion pads is ambiguous, which makes it difficult for the management to price and market the product to drive optimum benefit. Moreover, the question arises as to how the company would secure contractors and customers for its new line of products to ensure its sales in the future.
Curled Metal Inc. Harvard Case Solution & Analysis
Analysis
After evaluating the case, it could be determined that the new product line could prove to be beneficial for the company. The profit potential for the new product is tremendous as it would result in reducing the cost of the customers while eliminating the downtime experience by them when they are using the conventional pads. Furthermore, the company should target the market relative to the product to raise awareness among the target market about the product and capabilities and the economic benefit it could provide to the customers in enhancing their businesses profitability by reducing their relative costs................
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