This case study describes the culture change process and favorable outcomes at one of Genentech's biggest divisions, Immunology and along with this Opthamology. Jennifer Cook, the Senior Vice President worked along with her team to come up with a culture that would tie together four brands that formerly were not in exactly the same division.
Regardless of various challenges along the way, Cook pursued a culture change approach with definitive and comparatively high-speed outcomes. This is really a narrative of the job that leaders have in undertaking and inspiring important culture change.
PUBLICATION DATE: February 27, 2014 PRODUCT #: CMR563-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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