Culinarian Cookware: Pondering Price Promotion, Spanish Version Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

When students have the English language PDF of this Brief Case in a coursepack, they are going to also have the alternative to obtain an audio version. In November of 2006, senior executives at Culinarian Cookware were debated the virtues of cost promotions for the firm's premium cookware products. The VP of Senior Sales Manager, Donald Janus, and Advertising, Victoria Brown, had different viewpoints. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and perhaps supported retailer hoarding; Brown considered the promotions reinforced improved brand recognition, trade support, and sparked sales from both present and new customers.

culinarian cookware case solution

Brown, believe the study hypothesis were defective and needed additional analysis, imagined the promotions had really created positive results, although the results were trusted by Janus. The urgent choice is whether to run a price promotion in 2007 and to ascertain what products to promote and on what terms. The broader problem is what strategy Culinarian should pursue to achieve sales growth goals, and what role, if any, price promotion should play. Topics Covered: Cost Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Connections, Cookware

PUBLICATION DATE: September 22, 2009 PRODUCT #: 410S12-PDF-SPA

This is just an excerpt. This case is about SALES & MARKETING