Overlooked, but important benefit of CSR to provide a stand against the squandering in adverse events. After studying the case and long-term analysis of the responses share price at S & P 500 companies, after a recall, we found that firms that have a high rating CSR fare better than those that do not. In addition, the company, which is exceptional in both do well and do not harm the reputation suffers little damage from negative publicity media. According to this study, we provide leadership by managers to determine the appropriate amount and composition of the CSR. "Hide
by John Morgan, Dylan Minor, Michael Strong, Peter Thigpen, Kirk O. Hanson Source: California Management Review 24 pages. Publication Date: 01 May 2011. Prod. #: CMR483-PDF-ENG
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