In March 2011, CSN Stores is an assortment of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com.
Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level.
PUBLICATION DATE: October 13, 2011 PRODUCT #: 812044-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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