Crown Distilleries: Multi-Brand Extension Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: September 23, 2016
The chief marketing supervisor of Crown Distilleries (Crown) in Raipur, the capital city of the Indian state of Chhattisgarh, dealt with troublesome brand-building tasks and upkeep of its brand name equity. Rivals started taking market share from Crown's reputable brand name. Crown included brand-new brand names to its collection in action to its rivals' activities. How would the business establish an action strategy to beat rivals, select a brand name for its brand-new item, and develop strong brand name equity? Asheesh S. Kedia is connected with Crown Distilleries.
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