Description of the technical, economic and competitive trends in the metal container industry. The strategy of Crown Cork and Seal, then described in relation to these trends. Focuses on two immediate threats strategy Crown. The future of aerosol cans, given the challenges and the impact of ozone ban nonreturnable containers "Hide
by Richard G. Hamermesh, Karen Gordon, John P. Reed Source: Harvard Business School 21 pages. Publication Date: Aug 01, 1977. Prod. #: 378024-PDF-ENG
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