CROSSING BORDERS Case Study Solution
INTRODUCTION:
The case study revolves around Dr. Saad Al Barrak who is the CEO of the large Kuwaiti telecom company MTC. The strategic and growth operations and the changes that he sought to make for making that telecom company one of the leading companies in the world. Currently, MTC has developed its name and has become the symbol of growth oriented company in the world in the field of telecom. The company has also acquired many companies and developed its operations throughout the world but mainly in the Middle East and Africa as well. The CEO has founded Celtel,the largest telecom company in thesub-Saharan division of Africa. The CEO had many growth plans and wanted to label all of his companies under one brand and patent name in order to materialize its brand image and known development in the world. This is the story of CEO’s visit to the different regions of Africa in order to execute major plans and pilot work for the goals that has been set by the CEO’s team. The surprise that has made the team think over the matter of the Saudi Arabian government and the strategies to reevaluate the success opportunities and the possible results of the investments that could be made by MTC is discussed in the case.
PROBLEM ANALYSIS:
MTC’s team has to decide that whether the plan that has been on papers about one unique identity throughout the world would bring additional benefits to the growth of the company, Africa being one of the growing telecom sectors would worth the more investment goals, ‘one network’ proposal would bring the competitive edge to the company or not? The growth or investment required to expand the business under one patent or brand name i.e. “Zain” as proposed by Saad.
Other than that, the proposal that has been submitted by the UAE’s government that would also require ahuge amount of capital investment in order to make the project successful, decision making with respect to several proposals and strategic goals lined up by the CEO and the leading executives of MTC Telecom Company. The solution to the stated problems.
DISCUSSION:
Since being the leading telecom industry in the Middle East, MTC is exploring the opportunities to become market leaders worldwide. The company has bought Celtel in Africa, that is considered to be one of the poorer countries of the world having fewer growth opportunities, but the decision taken by Saad in favor of Celtel was not a bad one because they have developed their roots in Africa and became the leading telecom company in Africa which was considered by economists as one of the pessimists and less rated economy in terms of investment and growth, the investment already made had turned out to be fruitful for the company and MTC has got its way to developing its roots in Africa.
Furthermore, Mr. Saad wanted to materialize his goals and objectives related to his company to become one of the top 10 renowned mobile operators around the world by 2011. For that purpose, they have to establish long-term goals of expansion opportunities in the regions that have atendency to grow and to complement the plans of the CEO of the company. The executives are well aware of the fact that there is immense competition in the gulf countries and in such conditions the opportunities of growth are more in the other countries where milestones are achieved by the company. The trip to the African regions has definitely turned out to be the fruitful venture for the company in order to capture the significant market share in the telecom industry.
CROSSING BORDERS Harvard Case Solution & Analysis
SWOT analysis:
Strengths:
Being the largest telecom company, it has concrete base of the capital that is required to get invested for the growth purposes, the team of the company has got the leadership skills i.e. the composition of the team is made up of large number of highly skilled professionals who are running the matters of the company so well, moreover the process of the company to do exceptional work in the pre-paid market has been their biggest strength.
Weaknesses:
The telecom market is very saturated, talking about the gulf market in the telecom sector. Inter-market growth in UAE is not an easy task in the telecom industry. The company is the formation of acquisitions, the inter-cultural atmosphere of the company varies a lot that brings inefficiencies in day-to-day operations of the company that is why Saad wants to bring all the subsidiaries under one flag name i.e. Zain an internationally recognized and acclaimed brand to establish the unique image....................
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