Critical Analysis Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Critical Analysis

Enterprise 2.0: The Dawn of Emergent Collaboration

A new wave in the business known as Enterprise 2.0, supplement all the other technologies in the information system to enhance the best practice, tacit knowledge and relevant exposure throughout the business.

Now days, companies are moving towards new waves of tools related to business communication. These tools include group messages software, blogs and wikis that help companies to make its communication system better. The author in the case highlights the main features and characteristics of innovation and technologies like SLATES. With the help of this software, the company may be able to generate, share and discuss the information with the help of internet. This software helps the company to achieve high productivity and an environment where collaborative efforts are appreciated. With the help of these case studies, a manager may set rules required for implementing new technologies. SLATES can help the company to work collaboratively to increase the quality of communication in the organization. It is the king of new communication technology that will increase the procedure of knowledge management within the organization.

The good part in the paper is related to MacAfee’s new technology SLATES however, the concept of SLATES is related to the concept of Dawn of emergent collaboration which is questionable because Dawn is not a part of this collaboration. The concept is more related with a user-driven technical invention.

"The partition of the technology outline and usage in time and space significantly lessens the open doors for significant participation of the user in the change process. Technology creators have minimal motivating force to request information from the individuals who are the object of change. Subsequently, innovation regularly defies whatever is left of the association as an exogenous energy one that could be countered just through clear political activity." The 1995 partition between engineering configuration and usage has unmistakably broken up in MacAfee’s 2006 universe of SLATES.

How to Profit from a Better “Virtual Customer Environment”

Virtual Customer Environment (VCE) is defined as a web forum through which a company can facilitate with the help of innovation through the marketing system. With the help of virtual customer environment, individuals may partner with the companies in different phases throughout the product life cycle. Further, it helps the company to innovate in terms of product ideation, the development and designing of a product along with its testing as well.

The advantages of connecting customers in the development of the product, support of the product and related to other activities are clearly evident as it helps the company to make improvements in customer relationship manager and innovation related capabilities.

Now days, many companies have developed platforms linked with technology which then links that technology with customers to connect customers in the process of value creation and innovation. In order to implement this, many companies are planning and devising strategies through which they can link and partner their clients as well as customers to better achieve customer relationship management.

A framework to help companies in the evaluation and understanding of customer’s virtual customer environment has been devised. In the framework, five elements of the framework have been designed that includes: product designer, product support specialist, product marketer, product conceptualization expert and product designer. However, the role played on customer innovation and the technologies used by the customer will differ from customer to customer.

Many new and current examples can be seen and are evident as: Samsung, Microsoft, BMW, SAP, Ducati and Volvo, where the writer has suggested various business practices and strategies in order to augment the experiences by customers in virtual customer environment. Further, it will make sure the results are constructive in terms of customer relationship management and innovation management.

With the help of correct implementation and designing of the system, the company will be able to achieve improvement in customer innovation and CRM. Consequently, the managers of the company must realize that initiatives regarding virtual customer environment are a fundamental part of the whole customer strategies and innovation. In addition to this, implementation of VCE will lead to certain costs which should be taken into account, therefore; the company needs to be cautious about the selection and implementation from a pool of best practices and strategies, which can meet the demands and requirements of the customers who want to connect them in the process of value creation...........................

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