Crisis in the Arts: The Marketing Response Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Non-profit performing arts in American industry, along with many performing arts organizations around the world are faced with crises on multiple fronts. Accordingly, the arts organizations need to explore new ways to attract the resources needed to support its mission and quality. Art leaders need to improve their skills to increase and expand its audience base, improving the availability of various forms of art and learn how to better meet the needs of specific segments of the audience and participants. To achieve this, they need to develop a deeper understanding of their own business and interests, attitudes and motivations of their clients. They have their own professional marketing and management skills and learn to be responsible to all its public: their artists, their sponsors, and their audiences. Then they can create offers, services and messages to which the target audience respond enthusiastically, without compromising their artistic integrity. "Hide
by Joanne Scheff, Philip Kotler Source: California Management Review 25 pages. Publication Date: 01 Oct 1996. Prod. #: CMR072-PDF-ENG