The avian flu virus was first detected in Hong Kong in early 1997. This strain was previously known only infect birds, but now crossed the species barrier to infect humans. By the end of 1997, the number of confirmed cases to 17, resulting in six deaths. Implications for Hong Kong were great. Avian influenza is not only threatens the health and well-being of Hong Kong people, but also affected the economies of Hong Kong and reputation in terms of international tourism and trade. The Hong Kong government should develop a communication strategy. "Hide
by Gilbert Wong, Nina Hansen, Vanessa N. Clark Source: University of Hong Kong, 20 pages. Publication Date: January 1, 1998. Prod. #: HKU015-PDF-ENG
Related Case Solutions & Analyses:
Experian MicroAnalytics: Accelerating the Development of Mobile Financial Services in Developing Markets
How case study method of teaching helps students in better learning
THE CASTIGLIONI FAMILY AND MV AGUSTA – MOTORCYCLE ART
We Have a Terrible Tragedy Here (E)
Weighing Career Choices
International Agribusiness in China: Charoen Pokphand Group
Managing The Internet Payment Platform Project
Differences at Work: Will (A)
Leadership in Law: Amy Schulman at DLA Piper, Video
Michael Fernandes at Nicholas Piramal
