As the 21st century unfold, lone creators of new ideas are progressively more rare, as teams and bigger groups within organizations become the dominant way through which improvement is made in much of the world. Suitably, their focus have been turning to organizational imagination. One such form of creativity, 'improvisational imagination' entails simultaneously identifying new challenges and generating responses with little or no time to prepare.
One must obtain the expertise to function in a domain without also getting the lack of novelty that often accompanies increased expertise to facilitate improvisational creativity.
PUBLICATION DATE: January 01, 2009 PRODUCT #: ROT005-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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