When most folks consider the word, 'ingenuity', their skull immediately bound to artistic endeavours like drawing sculpture or music. You may believe that architects and designers are paid to be artistic, but doctors, lawyers and CEOs are not.
The authors-brothers who have worked for 30 years at the vanguard from beginning at IDEO - call this misconception 'the creativity myth.' They illustrate two strategies (there are six more in their most recent publication) to aid you to get from 'blank page' to insight, and show that by embracing this challenge yourself, you may influence those around you to do the same.
The article is excerpted from Creative Confidence: Unleashing the Creative Potential Within Us All (Crown Business, 2013) by Tom Kelley and David Kelley.
PUBLICATION DATE: January 01, 2014 PRODUCT #: ROT217-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Progressive Corp.
Harley-Davidson Inc.–1987
CUC International Inc. (C)
The Professionalization of Ujwal Bharati
Case Study: How to use naming rights in the business of sports
Eskimo Pie
The Global Electric Car Industry in 2009 Developments in the U.S., China, and the Rest of the World
Focus Media (A): Building a Chinese Media Giant
Levi Strauss & Co. (B)
Shonaquip
