The CEO of VOSS Water (VOSS), a Norwegian luxury bottled water business, had been given the chance, in the year 2010, to design the company from the scratch. He realizedthat take home retail marketplaces represented a tremendous opportunity for growth for an organization that was used to selling its water in on-premises, luxury locations like resorts and restaurantsbut, the company’spast efforts were a waste.
VOSS' new leader comprehended that he would have to work hard to unify his team behind his eyesight. However, a question arises as to howhe could learn from the steps of his predecessors and use hindsight to create a chance for the high-end water brand.Mona Anita K. Olsen is affiliated with Cornell University.
PUBLICATION DATE: May 30, 2016 PRODUCT #: W16320-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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