Creating Global Oil, 1900-1935 Case Solution
This article goes through the development of a global cartel in the oil industry in the 1920s and 1930s. Focuses on the choices and activities of the top transnational oil companies--especially Standard Oil of New Jersey, Royal Dutch/Shell, and Anglo Persian (BP)--in acting collectively to attempt to stabilize costs and market shares starting in the late 1920s through the Achnacarry or "As-is" Deal. This article has been set against the backdrop of the development of the international oil industry, it analyzes the reasons for the change in business strategy from competition to co-operation and offers an opportunity for readers to evaluate the success of attempts at inter-company coordination and stabilization. Additionally, this article investigates the personal and professional relationships between the top oil industry executives who invented the cartel, including Henry Deterding, Walter Teagle, and John Cadman. Significant problems contain the shifting nature of the oil industry in the 1910s and 1920s, the rise of petroleum diplomacy, and the impact of U.S. antitrust laws on the international oil business.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: November 12, 2003