More businesses are under increasing pressure to develop systems that create both business value and competitive advantage, as the information deluge continues to grow. The writers found that rather than having the appropriate tools, technology and individuals, organizational variables are just one of the main predictors of the capability to produce competitive advantage. Managers who responded to the survey mention management support for analytics, including top-down mandates, and having analytics sponsors and winners as key, along with practices such as using analytics to identify and address opportunities and strategic dangers.
Data-oriented organizational cultures have three critical characteristics: (1) analytics is employed as a tactical asset, (2) management supports analytics through the organizations and (3) insights are broadly accessible to those who want them. In addition , organizations that excel at using analytics are sophisticated in their information management, and have analytics expertise that is actual. The route to developing these competencies takes time and has different challenges. The authors summarize each, and propose ways to assess organizational culture that is current and pick the strategy with the greatest chance of success.
PUBLICATION DATE: October 01, 2011 PRODUCT #: SMR403-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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