Value Retail PLC possessed and managed a number of premium shopping destinations (Villages) across Europe. Shortly the company would be moving into a totally new market: China. The organization’s Villages had proven popular with both shoppers (many of whom were international tourists who'd come to Europe especially to see one of Value Retail's Hamlets) and brands, lots of which were high-end brands that had historically avoided selling product at factory outlet locations.
The company's Founder and Chairman, Scott Malkin, looked to the future challenges his business might face in China, together with the challenges his company faced around human resource management and organizational control as the business grew in size and formalized elements of its procedures, and how his company would be impacted by the continuing changes in the retail business, for example, growth of online shopping.
PUBLICATION DATE: January 30, 2013 PRODUCT #: 513009-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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