General manager Craig Manufacturing Cambridge Department felt that there was room for improvement in top-line growth through a more efficient use of capacity. The company was losing out on sales because of high seasonal nature of demand, the plant was fully loaded with four months of the year, but it was untapped potential in the remaining months. General Manager has just attended a lecture where a more flexible approach to pricing has been proposed as a way to more effectively manage the supply chain and create problems. The idea began to emerge: Could Craig production using prices to better match the power requirements of the plant? If yes, then this practice to improve profitability, or is it merely reduce profits? "Hide
by Peter C. Bell, Benjamin Craig, Andrew Weston, Sachin Gupta Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: February 24, 2011. Prod. #: W11059-PDF-ENG
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