CR Barger & Sons, Inc, (Barger) are two companies: This set of gas, water and sewage systems, and produces and sells precast concrete septic tank. In 2002, after 35 years as a local supplier of septic tanks, the end of the business reached a plateau. Barger does not have a distinctive brand or product, and its sales have been limited primarily in East Tennessee. Barger was on the verge of closing their septic tank business, when in 2004, the grandson of the founders took over the precast concrete operations. He is faced with the problem of how to take the product nondistinctive product and turn it into a viable business growth. "Hide
by Edward D. Hess, Shizuka Modica, Ed Barger Source: Darden School of Business 3 pages. Publication Date: September 17, 2008. Prod. #: UV1186-PDF-ENG