As the second leading business generation, chairman Dhanin Chearavanont took over the company agribusiness family and built it to become a major diversified conglomerate in Thailand and expand business in Southeast Asia and China. While a growing business, he and his brothers formed a holding company as a store and separate the interests of the family to the growing business units. As a third and possibly fourth generation Chearavanonts enter into the company, then as chairman Dhanin created a business culture that preserves the proximity of family business with a strategic vision, innovation and transparency of a professional management company - especially given the fact that many business units are public companies? This case seeks to outline the balance of a family business with the needs of a growing and competitive international conglomerates. "Hide
by William C. Kirby, Tracy Yuen Manty Source: Harvard Business School 37 pages. Date of publication on the site: 23 Sep, 2011. Prod. #: 312059-PDF-ENG
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