IMD-3-1719 © 2006
Seifert, Ralf; Meadows, Rebecca
The company required to enhance sales considerably by altering the distribution from unique suppliers to developing its own sales group. The company likewise required more resources to focus on expanding the company's innovation portfolio; while some crucial financiers had actually suggested that they would like to see an exit quickly.
Knowing goal: Start-ups; like numerous other business; face tactical obstacles that effect the future and prospective survival of the company. The obstacle is how to effectively form a company's growth and development strategy; making use of restricted resources in the most reliable method possible.
Subjects: Biotechnology; Strategic crossroad; Growth
Settings: Switzerland; Biotechnology; 11 people; August 2006
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