Saving tropical forests from another palm oil plantations, of course, to collect the company favorable attention from environmentalists, but how would he react to the shareholders? Shows that the strategic practice of corporate social responsibility (CSR), the company can "do well by doing good", in other words, it can make a profit and make the world a better place at the same time. CSR is seen as a voluntary corporate liabilities exceed the implicit and explicit obligations on the company, society's expectations of conventional corporate behavior. Thus, CSR is a useful way of promoting social trends for the main purpose of the society, which we define as consisting of obligations, which cover both the legal framework and social conventions. Due to globalization, companies are now less restricted basic order of society than they were in the past. Because different countries have different laws and standards, there are other ways to get away with less than ideal behavior in search of higher returns. Almost all agree that this is not a good thing, but what can you do? Offers understanding of CSR, which could be an answer, and argues that the practice of CSR is not altruistic do-Gooding, but rather a way for both companies and society to prosper. This is especially true when the CSR is conceived as a long-term plan of action. "Hide
by Oliver Falk, Stephan Heblich Source: Business Horizons 8 pages. Publication Date: May 15, 2007. Prod. #: BH235-PDF-ENG
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