Corporate social responsibility (CSR) looks at how firms treat their stakeholders. One of the key stakeholder groups, which are often left out of the shareholders of the company. Too often, corporate social responsibility literature focuses on customers, employees and the environment, but rarely on the shareholders. The focus of this article is the impact of the company on its shareholders, as expressed through the corporate governance practices. If the firm can not treat its shareholders well, what is there for other stakeholders? Here we argue that there are market forces at work that reinforce good behavior CSR. "Hide
by Robert Neal, Philip L. Cochran Source: Business Horizons 6 pages. Publication Date: November 15, 2008. Prod. #: BH304-PDF-ENG