Corporate Social Responsibility: A Case Study of TATA Group Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Introduction

Overview

This section of the paper will present the brief description of the company which will be the center of discussion in the paper. As for this paper, the TATA Group has been selected and the paper will analyze the corporate social responsibility arrangements of the group and will identify the issues surrounding the company in this regard. Furthermore, this section will present and the main aims and objectives of the paper and will present the research questions along with the structure of the research.

Company Background

Tata Group has been a multinational Indian conglomerate which has been headquartered in the city of Mumbai. The company has been operating in seven different business sectors which include the energy sector, chemicals, information technology, engineering, services and consumer goods. The group was founded by Jamsetji Tata in the year 1868 as a small trading company. Tata Group, founded in 1868 by Jamsetji Tata as a small trading company operates in over 80 countries across six continents.

The Tata Group is a family owned business having a majority of the stakes within the family for the company. As the case states Tata group is now gearing up itself to accommodate the new chairman Cyrus Pallonji Mistry, Gopalakrishnan the Director of Tata Sons and the member of the Group Corporate Centre (GCC) and Group Executive Office (GEO) is reflecting on his experience with the group over the period of fifteen years. Gopalakrishnan before joining the Tata group was a part of Unilever where he served more than 30 years.

The first thing he noticed after coming to Tata group was that it noticed that the parent company was not listed on the stock exchange, whereas the subsidiaries were listed, which was a surprising thing for the Western - type conglomerate. This approach provided each subsidiary enormous level of freedom where they had the authority and power, making a decision despite being a part of the Tata group. Tata had a unique culture which was called “Tata-ness”.

Statement of the Problems

TATA Group is comprised of 80 companies and has been quite successful since its inception. The group has witnessed some major transformation in the past few decades and one of the most significant transformations is the strong commitment of the group towards Corporate Social Responsibility. TATA Group has initiated some major initiatives towards this aspect, but with the growing competition and other challenges around, the paper will assess the feasibility of CSR for the Group in the coming years. It is also important to assess the major challenges and the alignment of the CSR initiative with the future goals of the company.

Research Aim

The research will be focusing on developing relevant strategies for the company that will help the company facilitate its CSR initiatives effectively. The major aims of the research will be to analyze the previous CSR initiatives of the company and analyze them properly leveraging various strategic tools and methods. Besides that, the research is also aimed at identifying the main flaws and drawbacks of the CSR arrangements held by the company and after thorough assessment to develop strategies to mitigate such challenges and issues in the future.

The basic aim of the research will be to facilitate the company in developing new and innovative strategies for the future that will guide the company in leveraging corporate social responsibility in developing brand image, attracting customers, gaining customer satisfaction, build strong relationships with the customers, develop a strong Eco friendly image and achieve profitability. The aims of the research are quite clear and will be essential in developing the research objectives and will play a vital role in deciding on the research questions to conduct the research in a systemic manner.

Corporate Social Responsibility A Case Study of TATA Group Case Solution

Research Objectives

The research objectives will be focusing on complete assimilation of the concept of corporate social responsibility by the TATA group. However, the group has a strong commitment and experience with the concept, but the objectives are developed to facilitate the future of the concept in the company. The major objectives of the research are described or presented below.

To identify the major issues and flaws in the previous initiative taken by the company regarding customer relationship management.
To perform a complete assessment and analyze the current situation faced by the company leveraging various strategic models to gain an in-depth knowledge about the present scenario.

To develop strategies in order to guide the company in developing corporate social responsibility as a source of gaining competitive advantage and differentiate the firm from competitors in a highly competitive business environment.................

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