Provides a framework for evaluating and improving the reputation of the organization. Points of the two aspects of corporate image - transparency and trust. We discuss several important issues that must be addressed in creating the image. Finally, an assessment of how well the various marketing tactics to create visibility and credibility. Based on observations on corporate positioning in five industries:. Management consulting, public accounting, computer equipment, software, system integration and "Hide
by Thomas J. Kosnik 13 pages. Publication Date: February 13, 1989. Prod. #: 589087-PDF-ENG
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