IMD-2-0125 © 2005
Hooijberg, Robert; Van Der Kaaij, Jan
The first case in this two-part series describes the development of the corporate philanthropy program at TNT from concept to the choice of a partner. It's the end of 2002 and Peter Bakker has been CEO of TNT for a year.
When he took over; TNT's three sections were like silos and parochialism predominated. To be able to improve business culture and contribute to a better world; Bakker directs his business into a partnership with an NGO. Participants are requested to address the problem of authenticity and to evaluate the partnership as a tool for culture change.
Subjects: Corporate social responsibility; Culture change; Leadership; Corporate philanthropy; NGO partnership
Settings: Global; Worldwide; Mail and express delivery services; Courier services; 2005 revenues of € 10.1 billion; 128;000 employees; 2002-2005
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