As the new millennium, many old economy companies faced the challenge of the transition to the age of the Internet, which makes "Go Web or go dead" general mandate. For John Kilcullen, CEO and publisher IDG Books, the Internet has provided an opportunity fashion new business models based on regular income, not one-off transactions. Rather than just selling books, Kilcullen, provided IDG site as a place of continuing education and information. Chronicles the evolution of the "Dummies" series of books in the structure of a huge organization IDG, offering ideas and discussion about what it takes to contribute to a successful corporate business climate. "Hide
by Sam Perkins, Neil E. Thornberry Source: Babson College 11 pages. Publication Date: January 1, 2001. Prod. #: BAB114-PDF-ENG
Related Case Solutions & Analyses:
Abbott and the AIDS Crisis (C): What Lies Ahead
Fitness Anywhere
TiVo
Alacrity Housing Chennai (B)
Ultra: The Quest for Leadership (B)
Evoe Spring Spa: A Positioning Dilemma
Erika James: The Life and Career of an Associate Professor
SULA VINEYARDS
ORGANIZATIONAL CHANGES
SURVEY BASED RESEARCH AND SEMI-STRUCTURE INTERVIEWS
